Episode 41 - In the Amazon Trenches with John Bullard Sr. - Brand Registry, Fulfillment and Multiple Streams of Traffic

Amazon truly is a jungle.  Legitimate competitors are chomping at your heels vying for your rankings and clicks.  Unscrupulous and even fraudulent competitors are wreaking havoc and forcing a “race to the bottom” with product prices.  

 

In this episode I interview John Bullard Sr.  John has a unique perspective on Amazon.  First off, he’s a successful seller with a $3 million per year private label Amazon business.  He also has 30 years of experience as a retail wholesaler.  On top of that, he owns and operates a fulfillment center.  Finally, he’s the host of Pro Seller Talk a paid community bringing insights and training to Amazon sellers.  

 

Here’s a quick look at what we cover as John and I get “in the trenches”...

• Top Amazon Trends for 2018  - including the end of retail arbitrage
• Brand registry and brand gating - what you need to know
• How to diversify using Walmart marketplace - plus a couple of little known functionality on Walmart you have to know about to be successful.  
• The need for multiple streams of traffic.
• Fulfillment tips and trends - how to keep up with consumers growing demands on fulfillment.  

 

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