On with Kara Swisher ON LIVE: Chrissy Teigen and John Legend on Entrepreneurship, Politics and Dogs
5 snips
Jul 22, 2024 
Chrissy Teigen, a model and entrepreneur known for her Cravings brand, joins her husband, musician and EGOT-winner John Legend, in a lively discussion about their entrepreneurial journeys. They share insights on balancing business ventures with political activism and family life. The couple emphasizes the importance of authenticity in branding while navigating the challenges of public scrutiny. They also touch on their love for pets and the evolving role of creativity in their projects, including discussions on music and culinary ambitions.
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Cravings' Origin Story
- Chrissy Teigen's brand, Cravings, evolved from a blog started in her early 20s.
- It stemmed from her love of cooking and the community it fostered, reflecting her passion for food and connection.
Music as Entrepreneurship
- John Legend views his music career as his first entrepreneurial venture.
- He built his music career by selling CDs, highlighting the entrepreneurial aspect of artistry.
Kismet's Inspiration
- Chrissy Teigen and John Legend launched a pet lifestyle brand, Kismet.
- This venture stemmed from their love for animals and seeing a growing market opportunity.
