ON LIVE: Chrissy Teigen and John Legend on Entrepreneurship, Politics and Dogs
Jul 22, 2024
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Chrissy Teigen and John Legend discuss entrepreneurship, brand building, and balancing family dynamics in their businesses. They also touch on navigating activism and politics in their ventures, upcoming product launches in the food industry, AI in music, and the impact of NDAs in society.
Chrissy Teigen and John Legend emphasize the importance of authentic branding and successful business collaborations.
The couple discusses the challenges of integrating political activism with entrepreneurship, focusing on transparency and trust in their products.
Deep dives
Expanding Business Ventures with John Legend and Chrissy Teigen
John Legend and Chrissy Teigen discuss their successful entrepreneurship ventures, including John's skincare brand and wine label, and Chrissy's cooking and foodware site. They delve into collaborations, bringing their children into their brands, and navigating the integration of their various businesses, ensuring authenticity and trust in their products.
Influencing the Industry and Political Activism
They converse about the impact of their political activism on their brands, highlighting their commitment to reproductive rights and other social issues. Chrissy Teigen's outspokenness, from Twitter controversies to hosting discussions with Vice President Kamala Harris, showcases the intersection of their activism with their business endeavors.
Navigating Challenges in Business and Social Media
Chrissy and John elaborate on the challenges of being politically active figures in business, discussing the pushback from certain audiences and navigating controversies that may arise from their outspoken stances. They emphasize transparency, honesty, building trust with consumers, and maintaining authenticity across their products amidst social media scrutiny.
Future Plans and Product Promotion
Looking ahead, Chrissy mentions her vision for expanding into new product categories with Cravings and the value of consistency and trust in product promotion strategies. John delves into the creative process of music-making and the potential impact of AI in the songwriting process, touching on the industry's evolving landscape and the balance between human creativity and technological advancements.
Musician, producer and EGOT-winner John Legend and model, TV personality and cookbook author Chrissy Teigan are not just a celebrity couple. They are also entrepreneurs, business partners and passionate surrogates for Democratic politics. Kara spoke with the couple for a live taping of On at Cannes Lions in June about how they’ve built/collaborated on their respective business ventures and what it takes to curate successful brands that work with, not against, their outspoken personalities and political activism.
Questions? Comments? Email us at on@voxmedia.com or find Kara on Instagram/Threads as @karaswisher