The Kelly Roach Show 955. Listening To Customers: It Is Crucial That You Ask Why They Didn’t Buy From You
Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education.
What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy.
Also in this episode:
- Remain A Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader.
- Don't Forget The Fundamentals: Continuously focus on the basics that made you successful in the first place.
- Listen To Your Audience: When your audience provides feedback or signals that they want something different, pay attention.
- Adapt To Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs.
- Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it.
- Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.
Stay Connected With Kelly Roach:
Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com
Grab One Of Kelly's Roach's Bestselling Books:
- Unstoppable: 9 Principles for Unlimited Success in Business and Life
- Conviction Marketing
- Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
- The Live Launch Method
This Podcast Is Produced, Engineered & Edited By: Simplified Impact