The Kelly Roach Show cover image

The Kelly Roach Show

955. Listening To Customers: It Is Crucial That You Ask Why They Didn’t Buy From You

Sep 21, 2023
12:55

Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education. 

What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy.

Also in this episode:

  • Remain A Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader. 
  • Don't Forget The Fundamentals: Continuously focus on the basics that made you successful in the first place.
  • Listen To Your Audience: When your audience provides feedback or signals that they want something different, pay attention. 
  • Adapt To Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs.
  • Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it. 
  • Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.

 

Stay Connected With Kelly Roach: 

Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com

Grab One Of Kelly's Roach's Bestselling Books:

 

This Podcast Is Produced, Engineered & Edited By:  Simplified Impact

 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode