Wealthy Way

If I Were Starting a Company In 2024, This is What I'd Do [FULL 0-$200M GUIDE] | Chris Lee

6 snips
Oct 27, 2023
Chris Lee, Entrepreneur and host of The Founder podcast, shares his entrepreneurial journey, including the exit from a nine-figure solar company he sold in May 2022. He discusses the significance of marketing, sales, and culture in businesses. Other topics include door-to-door sales, investing in personal brand, opportunity and timing, prioritizing marketing, establishing headquarters in Washington, challenges in the solar business, finding purpose after financial success, focus on marketing, sales, and culture, key performance indicators for business success, building relationships, and the cost and potential of solar energy.
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ANECDOTE

Early Bankruptcy Changed His Risk Appetite

  • Chris Lee launched Five Diamond Protection in 2008 and scaled too fast with poor decisions and outside investor money.
  • The company filed bankruptcy in 2010–2011 and Chris learned to become conservative afterward.
ANECDOTE

From Door Knocks To Digital Door-Knocking

  • Chris Lee moved from door-to-door sales to internet funnels and ads he called 'digital door knocking.'
  • That shift helped him scale the business from zero to 1,300 employees in five and a half years.
ADVICE

Build With An Exit Mentality

  • Build your company from day one as if you will sell it; document ops, clean financials, and install a management team.
  • Chris Lee says core values and SOPs create enterprise value buyers will pay for.
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