Should You Start a Substack? Here’s What You Need To Know

May 12, 2025

Curious about Substack? This discussion breaks down its potential for creatives and entrepreneurs. Find out why engagement on platforms like Instagram is plummeting and what it means for you. Learn the true earning potential and what makes a newsletter stand out. Avoid common pitfalls for beginners while exploring if this is the right moment to jump in. Whether you’re just newsletter-curious or keen to build a robust community, this talk offers valuable insights for your next step!

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INSIGHT

Substack's Unique Value

Substack combines a newsletter and a blog allowing content to live indefinitely.
It enables monetization through paid subscriptions, redefining content engagement.

INSIGHT

Instagram Engagement Decline

Instagram engagement has dropped by over 50% from 2021 to 2024/25, limiting organic reach.
This decline fuels creators to explore platforms like Substack for deeper audience connection.

ADVICE

Bypass Algorithms with Substack

Use Substack to bypass algorithms and connect directly with your audience via inbox.
It offers greater creative control and higher open rates than social media platforms.

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Wondering if you should jump on the Substack bandwagon — or if it’s just another distraction? Curious whether this platform could actually help you grow your audience, share your ideas, and get paid to do what you love?

In this episode, I’m breaking down everything you need to know about the platform that’s reshaping how creatives, writers, and entrepreneurs connect with their audience. From growing your email list and sharing long-form content, to building a paid membership model — Substack offers a powerful way to share your voice, on your own terms.

We’ll explore:

Why engagement is dropping on platforms like Instagram — and what that means for your business
The true earning potential of Substack (including how many subscribers you need to make it work)
What makes a newsletter worth reading — and paying for
The biggest mistakes to avoid if you’re just starting out

And whether this is the right time — or the right platform — for you

Whether you’re newsletter-curious or ready to grow a loyal, engaged community beyond the algorithm, this episode is your honest guide to deciding if Substack is the right next step.
Press play now!

And if you’re ready to explore this path too — or simply want to see what it looks like in real time — come join me as I start my own Substack journey. You’ll find me at nataliewalton.substack.com (or just search Natalie Walton on Substack). I’d love to continue the conversation with you there.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com