The Extraordinary Business Book Club
Episode 395 - Bright sparks & damp squibs with Sir John Tusa
Jan 8, 2024
Sir John Tusa, journalist and arts administrator, shares stories of creative success and the power of storytelling. He discusses perseverance, breaking away from established rules, and the process of writing a book. The podcast also explores the impact of reading on understanding human behavior and offers book recommendations.
35:03
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Quick takeaways
- Sir John Tusa's book, Bright Sparks, offers a unique approach to storytelling by capturing the complexity of real-life experiences and presenting a more authentic and relatable account of creative and innovative endeavors.
- Sir John Tusser advises aspiring business book writers to have meaningful content and personal passion for the subject matter, exploring different ideas to find a compelling and authentic book-length idea.
Deep dives
The Power of Storytelling in Bright Sparks: How Creativity and Innovation Can Ignite Business Success
Sir John Tusser's book, Bright Sparks, offers a unique approach to storytelling by bringing in the perspectives of different individuals involved in various initiatives. By doing so, the book captures the complexity of real-life experiences, avoiding oversimplification and hero-worshipping. Tusser's use of storytelling as a documentary-like technique adds depth and engagement to the narrative, providing a fuller, richer picture. The book challenges the notion of a single protagonist and explores the messiness of life, presenting a more authentic and relatable account of creative and innovative endeavors.
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