AdTechGod Pod Ep. 109 Building Advertible: Priti Ohri on Reinventing Native Ads and Leading with Purpose
Nov 25, 2025
Priti Ohri, Co-founder and CEO of Advertible, shares her journey from MTV Networks to launching a native ad platform. She discusses turning a layoff into an innovative venture, emphasizing how Advertible enhances user experience through streamlined native ad delivery. Priti also explores the importance of community support and representation, highlighting her initiative, They See Us, to empower South Asian founders. Her insights into the future of ad tech include the transformative potential of agentic AI, poised to reshape programmatic systems.
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Career Shift Led By Data And A Layoff
- Priti traced her path from MTV to luxury brands to ad tech as a search for better data to inform decisions.
- A layoff at Ericsson pushed her to launch Advertible to commercialize a native-rendering solution for SSPs.
Native Is An Underinvested, Complex Format
- Native is a complex format requiring cross-team design, front-end, and mobile expertise that many SSPs haven't built.
- That complexity created white space for solutions that simplify native rendering across sizes and publishers.
Make Renderers Sizeless And Adaptive
- Build a sizeless renderer that adapts to any container and accepts any combination of assets to avoid preset unit definitions.
- Match the publisher's look and feel automatically to reduce engineering effort and make ads feel native to the environment.