MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday

Jun 17, 2022

Desperation can cloud your business decisions and hinder success. Learn to spot signs of desperation and shift your mindset to one of confidence. Master your metrics and diversify your income to create stability. Discover the importance of a structured sales process that fosters brand loyalty and trust. Using luxury car brands as a key example, this discussion emphasizes the power of strategic, long-term thinking to transform your approach to business.

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INSIGHT

Desperation Kills

Desperation in business repels customers and destroys trust.
It leads to compromises, like lowering prices and accepting bad clients.

ANECDOTE

Webinar Ninja's Early Days

Omar Zenhom shares his experience with desperation at Webinar Ninja.
He learned that chasing quick sales attracted the wrong customers and repelled others.

ADVICE

Know Your Numbers

Know your key financial numbers: revenue, burn rate, profit margin, and runway.
Clarity on these numbers reduces anxiety and builds confidence.

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If you’re not segmenting, you’re not email marketing.

The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table.

In fact, the fewer segments you have, the less effective your emails will be.

Today, we share an easy way to segment your email list, so you can start writing to people based on their needs and interests. No matter what email marketing software you use, follow our step-by-step instructions to set up your basic segments — then, speak to each separately.

If it sounds simple, it is! Segmenting is a fundamental part of successful email marketing. With a little time and effort, you can improve open rates, click rates, and (you guessed it) sales. Click Play!

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Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

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