Knowing when to raise your prices

The podcast episode focuses on when to raise your prices as a life coach. The speaker explains that raising prices should be done when you are in demand and have a full or almost full client roster. This indicates that your skill level, knowledge, and experience have increased along with the desire of clients to work with you. Raising prices at this point becomes a filter for your coveted spots, allowing you to position yourself for future group offerings. The speaker emphasizes the importance of feeling confident and aligned with your pricing, as well as creating an environment where it's easy to sell by over-delivering on an underpriced offer. Additionally, the speaker acknowledges the exception that some individuals may raise their prices and still receive positive responses from clients, suggesting that trusting yourself, your experience, and measurable results is crucial in making pricing decisions.