The Jason Wright Show Turning Passion Into a Delicious and Sustainable Venture-Yousuf Ahmed-Founder of BSides Snacks
Authentic Health and the Rise of Upcycling in Food Products
Get 20% OFF BSides With PROMO CODE JasonWright
Yusuf Ahmed, an entrepreneur, shares his journey from a career in finance and music to founding a consumer product business focused on upcycling food waste into innovative snacks. Moving to Pittsburgh from New York City to reduce costs, he developed 'BSides,' a line of plant-based, protein-packed crunch puffs that utilize leftover oats and corn from the food industry. The challenges and strategies of entering the competitive snack market, branding, product iterations, and consumer feedback are discussed. Yusef also offers a 20% discount to listeners interested in trying the product.
00:00 Introduction and Sponsor Message
01:36 Meet Dr. Gus Vickery: The Mind Behind the Foundational Stack
02:36 The Benefits of the Foundational Stack
04:10 Transition to Interview: Welcoming Yusef
05:32 Yusef's Journey into Upcycling and Entrepreneurship
07:24 Challenges and Insights in the Upcycling Business
21:15 Branding and Consumer Feedback
27:47 Scaling the Business: Capital and Growth
30:39 Convincing Friends and Family
30:52 The Role of Upcycling in Business
31:32 Entrepreneurial Struggles and Inspirations
35:25 Planning and Family Support
41:35 Launching the Product
42:15 Product Details and Market Strategy
46:21 Target Market and Distribution
52:33 Sustainability and Consumer Choices
56:23 Final Thoughts and Promotions