Experimentation in marketing: How to acquire customers through the experience of others and drive revenue growth

What if we told you that running a seemingly insignificant experiment could completely transform your B2B business? On this Predictable B2B Success episode, we have the privilege of speaking with Andres Glusman, co-founder and CEO of Do What Works, a platform that helps growth leaders acquire more customers. 

With a background in behavioral science and a track record of launching successful ventures like Meetup, Andres is here to share his insights on the power of experimentation in driving predictable B2B success. Tune in as we delve into the key strategies and mindset required for successful experimentation, the importance of setting realistic expectations, and how to maximize time and resources in your growth marketing efforts. 

Discover how to leverage data, learn from failures, and identify early wins to ignite your experimentation program and build momentum within your organization. If you want to drive behavior change, optimize conversion rates, and gain an edge in the competitive world of B2B, this is an episode you won't want to miss. Get ready to unleash the potential of experimentation and achieve predictable B2B success with Andres Glusman.

Some areas we explore in this episode include: 

• The impact and importance of running experiments to drive growth and profitability.
• Setting realistic expectations and understanding the time frame for getting results from experiments.
• The role of judgment and data utilization in maximizing the effectiveness of experimentation.
• The background and experience of the guest, Andres Glusman, in launching successful ventures and working on customer acquisition.
• The need for a growth mindset and seeing failures as opportunities for learning and improvement.
• The concept of the lean startup movement and using scientific methods in product management.
• Strategies for breaking up experiments into smaller chunks and focusing on one fundamental idea at a time.
• Recognizing diminishing returns and knowing when to persist or move on to other strategies.
• The importance of cultural buy-in and early wins to establish a culture of experimentation in organizations.
• The challenges and opportunities of running experiments in the B2B SaaS industry.
• And much, much more.