387: Why You Should Sell Less and Build an Undeniable Offer with Author and Entrepreneur Alex Hormozi

Get ready for a crash course in bootstrapped sales, investing, and crafting an undeniable offer. 

Alex Hormozi sold everything and left a consulting job to work in the fitness industry—that’s when his love of business began.  

Alex now has a portfolio of 7 businesses valued at $85 million a year, including acquisition.com, which helps service-based businesses scale and multiply profits. In his new book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, Alex shares his lessons on crafting an offer to scale a business. 

In this episode, Nathan and Alex discuss:

• Alex’s goal to become a billionaire in 10 years
• How he went from losing money in his business to making $36 for every $1 spent
• Why he and his partner are giving away everything once they die
• His tiny market, big money process of finding niche markets
• Why you should sell less than your ability to sell
• Why rushing is the biggest mistake by young entrepreneurs
• And much more entrepreneurial advice...

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