Motley Fool Money Chocolate Secrets from Inside Mars
Oct 27, 2020
Delve into the secretive world of Mars, the company behind beloved candies like M&Ms. Discover why their dedication to secrecy rivals that of Willy Wonka. Joelle Glen Brenner, author of a revealing book, discusses the hidden techniques that give Mars a competitive edge. Learn about the fascinating history and trade secrets that fuel this candy empire. It's a sweet exploration of how mystery shapes the chocolate we love!
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Wonka's origins
- The story of Willy Wonka, by Roald Dahl, was based on the competition between Cadbury and Roundtree.
- Dahl parodied the candy business as a secretive and eccentric world, reflecting the industry's true nature.
Secret's in the process
- Candy ingredients aren't secret, so companies focus on other aspects for competitive advantage.
- They rely on trade secrets, like unique manufacturing processes or recipes.
Ferrero's Secret
- Ferrero Rocher's crispy cookie inside chocolate is an example of a valuable trade secret.
- Forrest Mars Sr. was eager to learn how Ferrero maintained the cookie's crispness.
