Uncensored CMO AdContrarian on why online advertising is a scam - Bob Hoffman
Feb 1, 2023
55:13
- Why the AdContrarian decided to end his weekly newsletter
- The irony of Bob getting an award for best speaker at an AdTech conference
- A surprising honour from Byron Sharp
- The freedom that comes from being an independent
- Bob’s most contrarian ever statement
- The shocking amount of personal data gather about every person
- How the marketing industry is complicit in on-line tracking and division in society
- The issue of tracking and how we managed just fine beforehand
- Why advertising works better when it isn’t personal
- The primary role of advertising to create fame for the brand
- System1 data to show the value of Fame building
- Why most people don’t care about your banner ad
- How targeting devalued creativity
- Why AI will just lead us to more average creative work
- The insanity of M&M’s withdrawing their characters in a moral stance
- Why the industry isn’t taking the failures of adtech seriously
- Explaining ‘programmatic poo’ and why it matters
- The 40,000 websites your ad appears on
- The 9 billions ads that suddenly disappeared
- The important distinction between ad impressions and views
- Why only 9% of people actual see a banner ad
- What happens when we start media buying based on attention
- The things your Gran could have told you about advertising
- Why your audience aren’t ‘buying into the conversation’
- Is my toilet paper pro Brexit?
- The scale of ad fraud and why it isn’t news
- Ad fraud is bigger than Coke or Nike
- The scale of ad fraud funding criminal activity
- Why low CPM’s drive the wrong behaviour in the digital world
- How 3rd party data only predicted gender 46% of the time
- Whether its time for legislation to fix the issues
- The 3 things every marketer can do to help
- What works in marketing doesn’t work in advertising
- Introducing the Marketing Bottom and what most marketers don’t know
- Why people buy what makes them feel good
- How Fame, Feeling & Fluency predicts success
- The one topic we should be talking about
- The case for being silly and having more fun