Blamo! Nick Wakeman of Studio Nicholson
Dec 16, 2024
Nick Wakeman, founder and creative director of Studio Nicholson, shares insights into her luxury clothing brand, drawing inspiration from film, photography, and Japanese aesthetics. She discusses the importance of authenticity in fashion and the emotional connections people have with their clothing. Nick contrasts her innovative designs with oversized trends, emphasizing the significance of personal style. The conversation also explores Japan's retail culture and the artistic integrity behind her creations, all while highlighting the need for sustainability in fashion.
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Cinema And People As Design Seeds
- Nick Wakeman starts collections from films, photography, and people-watching rather than trend reports.
- She researches photographers and pauses movie scenes to build textile and silhouette ideas.
Update Classics, Don’t Reinvent Them
- Modernize archetypal garments instead of inventing new ones to keep them relevant.
- Improve classics by tweakings like washes, creases, or fabric stories to entice wearers.
From Portobello Stall To Japanese Partner
- Nick started a small jersey and sweat collection in 1998 after running a Portobello Road store.
- Beams bought a large order and became her business partner, turning the hobby into a real business.
