
Nick Wakeman of Studio Nicholson
Blamo!
Building a Fashion Brand: Quality and Authenticity
This chapter explores the journey of creating a fashion brand while emphasizing the importance of personal style and quality. The speakers discuss the challenges of standing out in a competitive market, highlighting the need for brand authenticity and genuine product value. They also touch on the emotional connections consumers have with their clothing, advocating for a shift away from fast fashion towards more sustainable, long-lasting choices.
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