A lot of companies think that marketing is about getting your business in front the customer—but that couldn’t be further from the truth. Marketing is simply explaining the problem you solve for your customers.

In this conversation, Tim brings on his friend and marketing professional Tyler Anders with Hoffman York, Inc. (an Integrated Marketing Agency out of downtown Milwaukee) to talk about the heart of marketing—communicating the problems you solve for your customers and how that creates long-term advocates for your business.

In today’s episode, you’ll learn:

What it takes to create a brand that your customers are in love with.
Why thinking small is the key to winning big in marketing.
How understanding the phrase “people like us, do things like this” can transform your marketing.

If you’ve felt in the dark about what kind of marketing is actually effective, then don’t miss the wisdom in this episode!

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Tyler Anderson - Use Your Marketing to Create Advocates for Your Business