Game Changers with Molly Fletcher Create Your Own Big Break with Kristin Juszczyk, the Designer Behind Taylor Swift’s Viral NFL Look
Jul 31, 2025
Fashion designer Kristin Juszczyk, co-founder of Off Season, redefined fan apparel after crafting DIY game day outfits for her NFL player husband. She shares her journey from DIY to dressing stars like Taylor Swift and Simone Biles. Kristin discusses the importance of betting on yourself and how strategic partnerships shaped her brand. The conversation dives into overcoming personal challenges, the significance of authenticity, and how she navigated the fashion industry while embracing change and championing stylish sportswear for women.
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Kristin's DIY Design Origin
- Kristin started designing custom fan apparel out of frustration with existing options and lack of fit.
- She learned how to sew by watching YouTube and embraced challenges like seam ripping to create her first sweatpants.
Cold Outreach and Creative Showcasing
- Go directly to licensors and industry contacts with cold emails and persistent outreach.
- Use creative ideas like making a jacket that fits most to showcase your designs and gain broader attention.
Finding Purpose Beyond the Athlete
- Having your own passion and work purpose is essential to manage the ups and downs of being an athlete's spouse.
- Kristin used entrepreneurship and creativity as a way to find her own identity and fulfillment.