Trapital

Inside the Sphere and the Future of Entertainment

Aug 19, 2024
Tati Cirisano, a researcher at MIDiA Research, dives into the innovative world of the Sphere in Las Vegas. She discusses the groundbreaking business model behind U2's residency and the money-making marvel, 'Postcard from Earth.' The conversation highlights the challenges of artist bookings and the revenue strategies turning entertainment into advertising. They explore risks in reinventing live music, incorporating tech like facial recognition, and imagine the Sphere's future as a hub for diverse entertainment experiences.
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