Entrepreneurs on Fire Why Monica McKitterick Fired the Healthcare System (and Built Her Own)
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Oct 27, 2025 Monica McKitterick is a nurse practitioner and founder of Impact Family Wellness, dedicated to transforming healthcare. She shares her journey of leaving the traditional healthcare system due to burnout and frustration with the status quo. Monica introduces Direct Primary Care (DPC) as a patient-first model focusing on meaningful relationships and preventative care. She emphasizes the importance of defining success on your terms and offers insights into launching a DPC practice, encouraging clinicians to prioritize personal values over numeric metrics.
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Burnout Sparked Her Exit
- Monica quit because she was treated like garbage and felt she was treating patients like cattle.
- She reached a breaking point of anxiety and decided to find a better way to practice medicine.
DPC Puts Relationships First
- Direct Primary Care (DPC) restores patient-provider relationships and focuses on root causes.
- The model removes insurance billing and offers membership-based unlimited access under ~$100/month.
From Clickbait To Multi-Clinic Practice
- Monica discovered DPC from a Facebook ad and moved to Texas to start a practice with $20,000.
- She grew Impact Family Wellness to three locations, seven NPs, and 2,200 patients before stepping back as CEO.
