The GaryVee Audio Experience How I Handle Brand Marketing
Feb 16, 2020
Delve into the fascinating world of brand marketing and how creativity intersects with culture during the Super Bowl. Hear about the speaker's nostalgic journey from a young Jets fan to an entrepreneur in the wine industry. Discover unique marketing strategies that emphasize empathy and adaptability in real-time consumer engagement. Personal anecdotes add depth as they discuss the value of experiences over mere promotions, making memorable impressions in the competitive landscape.
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Episode notes
The Jets Sweater
- Gary Vee recounts the story of how he became a Jets fan in 1982.
- His mom knitted him a Jets sweater because they couldn't afford a jersey.
Data-Driven Super Bowl Strategy
- Use data from creative campaigns throughout the year to inform Super Bowl strategies.
- Don't rely solely on classic advertising methods.
Super Bowl ROI
- Gary Vee believes Super Bowl ads are the only commercials worth the high media spend.
- Other advertising channels are overpriced compared to their return.