"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormozi) discusses the importance of maximizing value extraction from customers by providing multiple revenue streams and upsell opportunities. He uses the example of a rental car company and outlines a choreographed process for upselling and ascending customers in a pipeline.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:30) - Enterprise businesses extract and provide value to end users.

(1:51) - Goodwill times sales equals revenue.

(2:27) - Upselling includes multiple revenue streams and conversations.

(6:52) - Upselling for gym owners: sell to goals, multiple revenue streams.

(12:22) - Consistent value extraction is key to increasing revenue per customer.

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Max Client Value Extraction | Ep 172