[Top Agency Series] How to Get Traction Through Cold Emailing With Robert Dodd and Joe Solano of XL Technologies LLC

Robert Dodd and Joe Solano are co-founders of XL Technologies, a digital agency with over 20 years of experience helping US-based real estate brokers grow and scale their brokerages. As CEO, Robert works with real estate agents and brokers to execute sophisticated omnichannel advertising and recruiting campaigns. On the other hand, Joe is the COO and oversees all of XL Technologies’ research, development, and engineering groups. 

Robert and Joe created proprietary software for brokerages called eCampaign Pro, a system that helps build targeted agent-to-agent email marketing lists.

In this episode…

Cold emailing is a powerful marketing strategy for b2b companies but is often misunderstood. One of the biggest mistakes businesses make is getting too aggressive with the frequency of emails and giving out too much information to an indifferent audience. 

You need to have the right balance of cadence and messaging in your cold emails to get the traction you want. That includes setting up an email sequence, pain point agitation, sending emails at the right time, tracking performance, testing, and much more. What else should be considered? 

Listen to this episode of Inspired Insider with Dr. Jeremy Weisz, featuring the CEO and COO of XL technologies,  Robert Dodd and Joe Solano respectively. They discuss avoiding cold emailing mistakes, getting traction through cold emailing, email marketing software for real estate brokers, and more!