Ep099: Marketing Transformed: Reimagining Advertising and MarTech with Amazon Bedrock

Executive leaders from UneeQ and Zeta Global discuss the revolutionary impact of AI technologies that enable enhanced customer experiences and improved sales performances.

Topics Include:

• Dave Cristini introduces panel on AI in advertising and marketing.
• Panel explores personalized experiences at scale with privacy focus.
• UneeQ creates AI-powered digital humans for brand interactions.
• Zeta Global uses AI to optimize customer messaging.
• LLMs combined with traditional ML empowers marketers to create models.
• Marketers can now build models without needing data scientists.
• AI agents integrated into systems can take action, not just respond.
• Agent chaining orchestrates sophisticated marketing actions automatically.
• AWS Bedrock provides tools to shape AI marketing future.
• Hyper-personalization becoming more achievable through AI automation.
• Ethics requires authenticity in brand AI representation.
• Transparency about data usage builds customer trust.
• Win-win approach: AI should augment teams, not just reduce costs.
• Integration difficulties remain a major challenge for AI implementation.
• AI agents have limited context windows and memory.
• Solution: Create specialized agents with persistent viewpoints.
• Companies need strong integration capabilities before implementing AI.
• Privacy regulations impact AI use in global marketing.
• Highly regulated industries require careful AI implementation strategies.
• Generative AI creates compliance challenges with unpredictable outputs.
• Digital humans eliminate judgment, revealing new customer insights.
• Banking clients discovered customers didn't understand financial terminology.
• Zeta improved onboarding with AI agents for data mapping.
• AI data mapping increased NPS scores and accelerated monetization.
• CMOs and CIOs increasingly collaborating on AI initiatives.
• Tension exists between marketing (quick wins) and IT (security).
• Strategic alignment with approved infrastructure enables scaling AI solutions.
• CEOs have critical role in aligning AI goals across departments.
• Internal AI use case: practicing sales with digital humans.
• Sales teams achieved 500% higher sales through AI role-playing.

Participants:

• Danny Tomsett – Chief Executive Officer, UneeQ
• Roman Gun – Vice President, Product, Zeta Global
• David Cristini – Director, ISV Sales, North America – Business Applications, AWS

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/