Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel

So much energy is focused on driving traffic to a site via different platforms, but Jon and Ryan share why email should be the most profitable traffic acquisition channel. 

In this episode, they discuss how you can set up your account and create automatic email flows. Ryan puts emphasis on not buying your email list. They also dive into examples of automatic email flows, such as a welcome series or an abandoned cart email, before sharing 5 points to help you successfully scale your email marketing campaign. 

Listen to the full episode if you want to learn:

1. How to utilize free email systems like Klaviyo and Mailchimp
2. Why you need to keep growing your email list 
3. Why you need to segment your customers and personalize their experience
4. How to leverage your email data for your other marketing channels
5. Why it’s important to test your email marketing campaign

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.