Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we finally evolve. Why? What if there was a better way? What would it REALLY take to make innovation a habit, not a Hail Mary?

Jay's email: jay@unthinkablemedia.com

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Doug Kessler's blog post on tone of voice in B2B content: https://velocitypartners.com/blog/tone-of-voice-the-b2b-budget-multiplier/