Rebranding – is it worth the trouble?

Sometimes, the answer is yes. But we have to stress the key word here: sometimes. Rebranding can be a lengthy, difficult, costly process that only moves your business forward in very specific circumstances. Do your circumstances fit the bill?

Let’s find out.

If you rebrand in the wrong way, or at the wrong time,it can backfire and create a net loss to your business. If your current brand is even remotely well-established, don’t change your name before considering everything that goes into it.

Today, we’ll discuss all the work that goes into an effective rebranding, and the situations where it can be appropriate and effective. What’s in a name? Everything.

Be careful before you choose to throw a good name away. Click Play!

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Michael McDonald