The High Performance Coach Podcast How To Write Copy That Wins with Cath Reohorn
Jan 10, 2024
Cath Reohorn, a copywriter for fitness professionals, discusses successful copywriting, common mistakes, and tips for improving marketing. Topics include transitioning from teaching to entrepreneurship, using psychology in writing, crafting emotional connections through copywriting, and navigating the evolving coaching market.
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Kind Copy's Origin
- Cath Reohorn, initially a teacher and psychologist, felt the fitness industry's messaging was overly negative and judgmental.
- She aimed to create a kinder, more empowering approach with Kind Copy.
Career Transition
- Reohorn transitioned from teaching to personal training, working for free to build experience.
- She later shifted to copywriting, aiming to help more people through her messaging.
Biggest Marketing Challenges for Coaches
- Coaches struggle with marketing because they don't know their audience or their unique value.
- Focus on your experience, unique methods, values, and how to measure your marketing's effectiveness.