#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan

Jul 17, 2024

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Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.

This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.

We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Ghost Protein Cereal, minor changes to Legend ALL OUT, the Protein RTD, and the delayed-but-forthcoming Ghost Sleep supplement.

Looking to the Future: The Ghost 100 Year Plan

But a bigger-picture part of this discussion that cannot be missed is Dan’s discussion of the Ghost 100 Year Plan, where he’s focusing on building a legacy company the likes of Nike or Oreo that will outlast all of us. To do so, he’s building a “team of lifers”, who he refers to as teammates, not employees.

This was a great episode with some fun banter, supplement history and economics, rapid-fire product release discussion, and the big shop talk discussed above. Get in, and get ready for the huge Legend V4 tubs.

https://www.youtube.com/watch?v=ili8e5sdAuw

Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-143

Legend V4 Launch Special: Show Notes with Dan Lourenço

(0:00) – Introductions
(12:00) – 30 Serving Tubs to Remain!
(17:30) – Legend Throughout the Years
(24:15) – Caffeine
(31:00) – Natural Colors
(41:15) – Steady Legend Prices
(44:45) – The Ghost 100 Year Plan
(50:00) – Biggest Challenges
(55:15) – Focusing on the Brand, not Competitors
(59:30) – GHOST Energy
(1:04:15) – Clear Whey
(1:09:00) – Shifting Industry Image
(1:12:45) – Brand Authenticity
(1:17:15) – Upcoming formulas
(1:21:30) – What’s Coming Next?

How to Find Dan

Dan’s still off Instagram! But you can follow him and his brands at the following locations:

You can also sign up for PricePlow’s Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover.

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