Abundant Ever After with Cathy Heller Attract Listeners & Grow An Audience of Superfans - It's Time to Podcast Bootcamp
Sep 11, 2024
Cathy Heller, an expert in audience growth and community building in the podcasting space, shares valuable insights for aspiring podcasters. She emphasizes the power of genuine connections over vanity metrics, reminding us that a small group of 'super fans' can make a big impact. Cathy discusses her 'cold brew method' for marketing and the importance of vulnerability in storytelling. She also tackles the challenge of 'Podfade,' encouraging perseverance, and introduces a fun jelly bean game to illustrate meaningful audience engagement.
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Engaged Audience Over Size
- Focus on building an engaged audience, not just a huge audience.
- Deep connection with followers creates meaningful impact more than vanity metrics.
Cold Brew Marketing Method
- Use the cold brew marketing method for potency and engagement.
- Focus on creating strong, meaningful connections rather than diluting your message.
Grateful Dead's Superfan Strategy
- The Grateful Dead focused on creating superfans, not mass popularity.
- Superfans identify deeply with the band and attend hundreds of shows, creating lasting loyalty.