Engaged Audience Over Size

Building an audience is more about engagement than sheer size, emphasizing the importance of connecting with individuals who truly resonate with your message. In a world where many chase vanity metrics, it’s crucial to focus on creating relationships with those who are genuinely interested in what you have to offer. The speaker stresses that a smaller, engaged audience can be more valuable than a large but indifferent one. This approach likens the impact of a meaningful connection to making a large ripple in a pond rather than just causing noise in a crowded ocean.