Understanding Gen Z's Generational Identity

Gen Z is often defined as the generation following millennials, typically encompassing individuals born from the late 1990s to the early 2000s. Their understanding includes common attributes and characteristics, heavily discussed by both demographers and marketers. While some view generations as mere social constructs, the historical context of events influencing their formation, such as economic downturns, plays a significant role in shaping their societal perspectives. The generational narrative challenges the oversimplification of Gen Z as solely progressive or conservative, acknowledging the complexities of their evolving political alignment.