Why everything you know about Gen Z is wrong
The Bunker
Understanding Gen Z: Shifts and Influences
This chapter explores the evolving political and social characteristics of Generation Z, highlighting their shift from progressive activism to conservative trends. The conversation examines how historical events, particularly the COVID-19 pandemic and the 2008 recession, have shaped their worldviews and aspirations. By analyzing generational voting patterns and the complexities of demographic research versus marketing stereotypes, the speakers aim to reassess common narratives about Gen Z's values and behaviors.
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