The Game with Alex Hormozi I Lost Everything Twice...Then Made $26M in 18 Months (My First Million) | Ep 761
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Sep 11, 2024 Experience the rollercoaster journey of an entrepreneur who faced crushing setbacks yet soared to success. Discover the secrets behind creating irresistible offers that captivate customers. Hear anecdotes about quirky business figures and the importance of strategic partnerships. Learn how adaptability and innovation helped transform financial crises into opportunities. Dive into the evolution of business ownership and the thrills and challenges of scaling from modest beginnings to projected millions.
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From Riches to Rags
- Alex Hormozi discusses his early business ventures, starting with gym turnarounds, which initially saw great success.
- However, he lost all his money due to a fraudulent business partner who emptied their joint account.
Second Setback and Layla's Support
- After losing his money, Hormozi tried another gym launch, but the payment processor withheld his funds.
- Despite facing setbacks, his partner Layla remained supportive, even offering to "sleep under a bridge" if necessary.
The Big Bet
- Despite having only $1,000 and facing mounting expenses, Hormozi decided to proceed with six gym launches.
- He used credit cards and high-fee payment processors to cover costs and eventually got out of the difficult situation.