Business Wars Hershey vs Mars - Chocolate Town | 1
Oct 28, 2019
In 1886, Milton Hershey fights to save his failing candy business in New York, facing overwhelming debt. A pivotal visit turns his fortunes around, introducing America to milk chocolate. The rivalry with Mars heats up as both companies innovate and compete, shaping the chocolate landscape. Discover the fascinating beginnings of the Hershey empire and the challenges that soon arise in this sweet battle of confectionery titans.
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Hershey's Early Struggles
- Milton Hershey, a struggling confectioner, faced multiple business failures, including a failed cough drop venture and a candy business ruined by firecrackers.
- Desperate, he returned to his family seeking help, but they refused, forcing him to start over with nothing.
Lancaster Caramel Company's Success
- Hershey started Lancaster Caramel Company, selling caramels from a basket, then a pushcart, and eventually renting factory space.
- A large order from a British importer saved him from financial ruin, allowing him to expand his business.
Hershey's Chocolate Vision
- Inspired by a chocolate-making exhibit at the Chicago World's Fair, Hershey realized chocolate's daily consumption potential.
- He envisioned chocolate as more than a treat, predicting its widespread appeal and investing in chocolate production.