Leveling Up with Eric Siu Top MCP Use Cases for Driving Revenue
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Oct 31, 2025 Discover how Model Context Protocols are revolutionizing AI as a profit generator. Learn about automating conversion rate optimization experiments to boost sales. Hear about harnessing sales intelligence from calls to identify trends and revive lost deals with automated follow-ups. Explore the power of competitive ad tracking to refine your marketing strategy. Delve into scaling SEO content effortlessly while transforming complex reports into digestible insights. This discussion showcases the future of AI in driving business growth.
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MCPs Turn AI Into Revenue Systems
- Model Context Protocols (MCPs) turn AI into practical, revenue-driving systems rather than hype.
- Only a small fraction of companies see ROI, and MCPs are a major reason those winners generate revenue.
Build A CRO Orchestrator
- Do build a CRO orchestrator that analyzes analytics and prioritizes tests by impact and confidence.
- Run experiments fast and iterate to increase conversion velocity and compound growth.
20% Lift From Simple CRO Tests
- Eric shares that small changes like headlines or modals produced ~20% lift on his site.
- He uses MCPs to generate test ideas and delegate implementation to developers.