Proof to Product 394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]
I’m loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025.
Because we got such great feedback, we're going to keep this going. I asked Jessica Totillo Coster to come and analyze the survey data with me. Jessica has been on the podcast several times in the past (episode 195 & episode 319). If you're new to her, she's an e-commerce and email marketing strategist specifically for boutique owners and product entrepreneurs.
She and I share a lot of the same values when it comes to building product brands, so I'm really happy that we were able to have this conversation and dissect some more of the survey data.
If you want the full report, head to prooftoproduct.com/2025survey.
We talked for a long time, so we had to split this into two parts. Today's episode is part one where we discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers.
They drive the most revenue, and if you're not using email marketing, you need to be. Part two of our conversation will be up on Thursday this week, so tune in to that because we are diving into the financials of product-based businesses, and it's pretty fascinating.
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You can view full show notes and more at http://prooftoproduct.com/394
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