In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation of viewers, the league is redefining media rights through innovation to stay ahead in football broadcasting. We dived into several exciting questions: 1) The Current State of Media Rights in European Football and the German Bundesliga 2) How does Bundesliga tackle piracy and illegal streaming, especially in emerging markets?  3) How does the Bundesliga adapt to the changing viewing habits of younger fans? 4) What makes the Bundesliga’s media rights strategy different from other top leagues? 5) How will the media rights landscape change in the next five years?