The GaryVee Audio Experience Are CMOs Obsolete?
Jun 30, 2023
Marc Mathieu, a marketing visionary with experience at Coca-Cola, Unilever, and Samsung, now leads Salesforce's emerging tech studio. He discusses the shifting landscape of marketing roles, emphasizing the importance of innovating beyond outdated practices. The conversation dives into overcoming fears surrounding new technologies, the enduring relevance of TV ads, and the transformative role of AI in future-proofing business strategies. Insights abound for both Fortune 500 CMOs and small business leaders looking to embrace change.
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Episode notes
Balancing Act: Existing Business vs. Future-Proofing
- Navigate the tension between managing existing business and future-proofing for new generations and technologies.
- Embrace new technologies to innovate, not replicate existing strategies.
The Innovation Lag: Embracing Change Effectively
- Companies often lag behind, embracing digital trends late and then overusing them, stifling creativity.
- True innovation lies in using new tech to achieve more, not just replicate old methods.
The Evolving CMO: From Chief of Marketing to C-Suite Synergist
- The traditional CMO role is becoming obsolete.
- Marketing should serve all C-suite functions, leveraging knowledge of people and brands to build customer engagement.