This Week in Startups E1113 The Next Unicorns E19: Loom CEO Joe Thomas is building video for work, shares insights on creating new behaviors, support as a competitive advantage & more
Sep 23, 2020
Joe Thomas, CEO and co-founder of Loom, discusses the transformation of workplace communication through video messaging. He highlights the importance of flexibility in remote work culture and the rise of screencasting during the pandemic. Joe shares insights on adapting business strategies amidst competition, emphasizing customer support as a key advantage. He also connects personal experiences in leadership to team dynamics and motivation, weaving in a fun comparison between basketball performance and investment strategies.
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Pre-Pandemic Life
- In Fall 2019, Joe Thomas enjoyed a perfect work-life balance, walking his dog to the office daily.
- This changed drastically with COVID-19 and the shift to work-from-home.
Embracing Remote Work
- Joe Thomas, despite enjoying office life, has embraced remote work's flexibility.
- He prioritizes minimizing the spread of COVID-19 and follows safety guidelines.
Marketing Shift
- Loom shifted its marketing strategy from utilitarian to aspirational as it grew.
- Initially, it focused on the functionality, now it emphasizes the broader vision of "video messaging for work."