High Intensity Business 498 - How to Fine-Tune Your HIT Workouts and Design A Great Client Experience (with Luke Carlson)
Jan 15, 2025
Luke Carlson, CEO and founder of Discover Strength, shares his expertise on creating unforgettable high-intensity training (HIT) experiences. He discusses the importance of delivering quality workouts to retain clients, even during injuries. Luke emphasizes the value of enthusiasm, effective communication, and personalized intensity levels in client engagement. He highlights how a strong trainer-client relationship fosters trust, leading to organic referrals. Tune in for insights on refining workout strategies to enhance client satisfaction and business growth!
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Workout as Your Marketing
- The quality of your workout is your primary marketing tool.
- A remarkable workout encourages client retention and referrals naturally.
Word of Mouth Filled His Schedule
- Early in his career, Luke had more clients wanting training than he could handle without advertising.
- Word of mouth from satisfied clients created a full personal training schedule.
Obsess Over Product Quality
- Focus obsessively on improving your workout quality before marketing.
- High-intensity training practitioners often mistake finishing product development for marketing readiness.