Ken LaRose, FootJoy SVP of Brand and Consumer joins us on this week’s edition of Sports Business Radio. FootJoy has been around for over a century and we talk about the evolution of the golf shoe, how FootJoy activates around partnerships like the one they have with PGA Championship winner Justin Thomas and the other products FootJoy offers beyond footwear.

In our sports business headlines of the week, we discuss Walmart heir Rob Walton’s bid for the NFL’s Denver Broncos, Nike Founder Phil Knight’s bid for his hometown Portland Trail Blazers of the NBA and Phil Mickelson’s announcement that he is joining the LIV Tour for a reported $200M.

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Sports Business Radio is produced by Griggs Productions (@GriggsProd) and powered by Malka Sports (@MalkaSports).

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