Sequence Over Strategy When Free Is Smart
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Nov 20, 2025 Tired of wrestling with whether to accept unpaid work? Discover a smarter approach by asking what the opportunity truly does for your business. Michelle Warner dives into the nuances of unpaid gigs, clarifying when they serve as effective market research or valuable marketing tools. Learn about the importance of boundaries and the distinction between genuine opportunities and those that merely drain your resources. With practical examples, you'll uncover the real job each opportunity performs and make informed decisions about your time.
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Ask What Job The Opportunity Does
- Don’t decide on freebies based on payment alone; ask what job the opportunity will do for your business.
- Framing the question this way reveals whether the offer is market research, marketing, or a product.
Say Yes For Market Research
- Do accept unpaid opportunities when they provide direct market research that you need now.
- Use those chances to test messaging and gather fast feedback you’d otherwise spend much time and money to get.
Borrow Audiences For Marketing
- Do accept unpaid slots that fill a clear marketing funnel and put you in front of ideal leads.
- Treat borrowed audiences as efficient, cost-saving marketing instead of unpaid work.