The GaryVee Audio Experience Building Sustainable Businesses with Babson Students
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Oct 3, 2023 Explore the challenges of building a sustainable business with insights from a Babson student. Discover the power of grassroots marketing and the importance of hard work in entrepreneurship. Dive into the realities of navigating external validation and the vital role social media plays in fostering success. Learn how platforms like TikTok can empower individuals to control their destinies, while embracing initiative and patience are essential for achieving long-term goals in business.
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Organic Social Media
- Leverage organic social media for sales if you have limited funds.
- It's free and offers more control than traditional media.
Initial Success and Decline
- Jose Rodriguez's product gained initial success through media publicity, resulting in 2,000 sales.
- However, sales declined once the publicity ended due to a lack of sustainable infrastructure.
Content and Engagement
- Focus on creating a high volume of social media content.
- Optimize your website for e-commerce and engage with potential customers directly.