Why Industry Benchmarks Don’t Matter for Your Membership

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

https://www.memberltv.com/ - Free Retention & LTV Calculator

Watch on YouTube :https://www.youtube.com/@communitycultivated

Have you ever wondered if your membership metrics are on par with industry benchmarks? Whether it’s retention rates, community engagement, or content consumption, these comparisons can sometimes do more harm than good. 

In this video, Shana breaks down why industry benchmarks might not be as helpful as you think, why tracking your own data is essential for sustainable growth, and how to focus on the metrics that truly matter for your membership success. 

Let’s dive in!

Key Takeaways:

Intro (00:00)

Three reasons why benchmarks are misleading (01:08)

Here's why you should track your own data (03:17)

You can shift your focus by following these steps (05:03)

Episode wrap-up (06:36)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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