Best Hour of Their Day | Podcast 751. Free Trials Turned a Side Hustle into Growth | CrossFit T1
Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate.
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00:00 – Intro
02:02 – Meet Kevin & Jen from CrossFit T1
04:00 – Transitioning into Gym Ownership: The Challenges
09:57 – The Importance of Being Present in Your Gym
12:17 – Kevin’s Big Decision: Leaving His Job for the Gym
15:38 – Lead Management & Immediate Follow-Up Success
18:10 – The Shift from Paid to Free Onboarding
21:00 – How Ambassadors Shape the T1 CrossFit Culture
24:12 – Coaches as Athletes: Building a Strong Coaching Unit
28:35 – The Compounding Effect of Working on the Right Things
34:01 – The Emotional Journey: Balancing Risk and Reward
37:00 – The Key to Growth: Focusing on Impact and Retention