
Your Brain at Work Brain, know thyself
Jan 9, 2026
David Rock, CEO and co-founder of the NeuroLeadership Institute, explores the groundbreaking fusion of neuroscience and leadership. He recounts the origins of neuroleadership, emphasizing why understanding the brain is vital for leaders. Rock shares insights on metacognition, neural plasticity, and how language shapes our thinking. He also discusses the implications of AI on memory and attention, and highlights the transformative effects of neuroeducation on pain and resilience. Finally, he introduces Niles, an AI designed to enhance coaching and reflective practices.
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Transcript
Neuroscience Sparks Insight In Coaching
- David Rock found that teaching basic neuroscience during a coaching program sparked immediate insights across participants.
- That moment led him to develop the neuroscience of leadership as a practical explanatory tool.
Find The Right Level Of Neuroscience
- Effective neuroeducation sits two or three clicks below pop science and above deep molecular detail.
- Synthesis is required to find usable signals in noisy neuroscience literature for leaders.
Three Core Brain Domains For Leaders
- The most useful brain knowledge falls into capacity, self-regulation, and social cognition buckets.
- Leaders improve by designing for limits, managing emotion, and understanding others' mental states.









