How Empathy Elevates Product Design in an AI-Obsessed World (with Koji Pereira)

Koji Pereira, VP of Design & Research at Sigma Computing, shares insights from his impressive background at tech giants like Google and Lyft. He highlights the crucial interplay between empathy and product design, emphasizing how thoughtful design fosters meaningful user connections. Koji discusses the evolution of design principles, the challenges of navigating user research, and the importance of effective communication within teams. He also examines the transformative role of AI in design, reflecting on its potential and limitations.