BigDeal Do This One Thing to 2X Your Business
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May 5, 2025 Discover the surprising power of pricing psychology in boosting your business! Learn effective strategies for raising prices while keeping customers loyal, inspired by big brands like Netflix and Starbucks. Explore tiered pricing and subscription models to enhance your brand image and create stable revenue. Find out how to communicate price changes effectively and understand what your customers truly value. With actionable insights, get ready to double your business success!
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Pricing as Growth Lever
- Pricing is the ultimate growth lever many small businesses overlook.
- Underpricing often stems from fear, leading to low profits and poor customer relationships.
Actionable Pricing Steps
- Raise your prices annually and compare to competitors to avoid undervaluing.
- Offer multiple pricing tiers to capture diverse customers and communicate value changes by quality.
YouTube TV Price Rise Success
- YouTube TV raised prices by 137% since launch yet customer numbers and revenue increased.
- This shows that steady price increases can coexist with growth in paid subscribers.