Joining a company as the new CMO can feel like you have walked through the door at Thank God you are here! Why? With David Scribner In this podcast, Susan and David discuss the challenges of starting a new role as a CMO in an existing company. David, a highly accomplished marketing leader with experience in top executive roles at companies like Virgin Mobile and Nestle, shared his insights on the topic. He emphasised the importance of grounding in full P. And L. Management and applying that learning in different industries. David also mentioned his current venture, F. V. Advisory, where he continues to empower organisations with his strategic acumen. David provides tips and advice on how new CMOs can walk into a new role and become a master at their craft quicker. Key topics include: transition lag, high expectations, new planning cycles, team assessments and technology constraints.

David Scribner – Co-Founder

CEO of Virgin Mobile, CMO at Telstra, AGL, Virgin and CCO at Ooh Media. 
Board member of AANA, Chair of Ad Standards. He is long been regarded 
as one of the leaders of the Australian marketing community.

Linkedin - https://www.linkedin.com/in/davidrossscribner/

http://www.fvadvisory.com/

Visit ⁠@more2marketing⁠

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.