Have you ever made an impulse purchase on Instagram? Our guest today may have a role to play in it. Antonio García Martínez was part of the team that helped Facebook build its ad engine.

He is also the author of Chaos Monkeys—a beautiful memoir of how the startup ecosystem used to be in the early 2010s and what it took to survive it. He was also a former advisor to Twitter.

Antonio’s latest startup, Spindl, helps Web3 native firms attribute users to their traffic sources. Think of it as a Web3 native ad network. In our issue today, we explore why ads as primitive are here to stay, the challenges with business models in Web3, and why a fully on-chain ad network is a necessity for scaling the industry to a billion users.

Tune in to our latest episode for some distilled wisdom on what it takes to survive market cycles, the need for conviction, and why advertisements are here to stay. 

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